CASE STUDY
463% Growth in Leads and 9% Lower Cost Per Lead for a UK Dental Clinic
How Digital Promenade scaled patient enquiries and appointments while improving advertising efficiency for a UK-based dental clinic.
CASE STUDY
Campaign at a glance
01
Client Overview
A UK-based dental clinic wanted to increase qualified patient enquiries and appointment bookings through paid advertising.
The objective was to expand its reach among potential patients while improving campaign efficiency and generating more measurable business outcomes through Google Ads and Meta Ads.
02
The Challenge: Scaling Patient Enquiries While Improving Efficiency
The clinic needed a paid media strategy that could generate more leads and appointments without proportionately increasing acquisition costs.
Key challenges and objectives included:
The goal was to scale patient acquisition while maintaining greater control over advertising efficiency.
03
The Strategy: Data-Driven Paid Media Optimisation
Digital Promenade implemented a performance-focused paid media strategy across Google Ads and Meta Ads, combining audience targeting, location-based budget allocation, conversion tracking, and creative optimisation.
Google Ads and Meta Ads Campaigns
Used Google Ads to reach people actively searching for dental services and Meta Ads to engage potential patients during the consideration stage.
Location-Based Budget Allocation
Evaluated city-level campaign performance and prioritised locations delivering stronger results to improve budget allocation and advertising efficiency.
Audience Targeting and Testing
Tested demographic, interest-based, and intent-based audience segments to identify higher-performing groups and scale campaigns with stronger potential.
Improved Conversion Tracking
Strengthened conversion tracking across leads, appointment bookings, and walk-ins to measure campaign performance beyond clicks and enquiries.
Creative Refresh and Messaging Optimisation
Refreshed advertising creatives and messaging to reduce ad fatigue, maintain audience engagement, and support continued campaign performance.
04
The Results: Significant Growth in Leads and Appointments
During the August–November 2025 campaign period, paid media campaigns delivered substantial improvements in patient acquisition and advertising efficiency.
| Performance metric | Campaign outcome | Improvement |
|---|---|---|
| Lead Generation | 463% growth | Significantly more patient enquiries |
| Appointments | 270% growth | Higher appointment volume |
| Cost Per Lead (CPL) | ~9% reduction | Improved acquisition efficiency |
| Walk-ins | Increased | Stronger offline patient acquisition |
| Conversion Rates | Improved | Better campaign conversion performance |
Key campaign achievements
Key Achievements Explained
463% Growth in Leads
The campaigns generated a reported 463% increase in leads, significantly expanding the volume of potential patients engaging with the clinic.270% Growth in Appointments
Appointment volume increased by 270%, demonstrating substantial improvement in the clinic's reported appointment outcomes.Approximately 9% Lower Cost Per Lead
Despite the significant increase in lead volume, cost per lead decreased by approximately 9%, improving the efficiency of advertising expenditure.Improved Walk-ins and Conversion Rates
The campaigns also recorded improvements in walk-ins and overall conversion rates, supporting the clinic's broader patient acquisition objectives.05
The Impact: More Patient Enquiries With Improved Advertising Efficiency
The campaign demonstrated how a structured paid media strategy can help healthcare businesses scale patient acquisition while maintaining advertising efficiency.
By combining audience targeting, location-based budget allocation, stronger conversion tracking, and continuous creative optimisation, Digital Promenade helped the dental clinic generate more enquiries and appointments while reducing its average cost per lead.
The results highlight the importance of focusing on measurable business outcomes rather than advertising clicks alone.
06
Want to Generate More Leads for Your Healthcare Business?
At Digital Promenade, we help businesses build performance-focused digital advertising campaigns designed to reach relevant audiences, generate qualified enquiries, and improve marketing efficiency.
From Google Ads and Meta Ads to conversion tracking and campaign optimisation, we focus on measurable outcomes that support business growth.