CASE STUDY
From 33% to 79% Google AI Overview Coverage for a Fire Safety Solutions Provider
CASE STUDY
Project Results at a Glance
01
Client Overview
A leading fire safety equipment and services provider wanted to strengthen its organic search presence and improve visibility across Google Search, AI Overviews, and People Also Ask results.
With a broad range of equipment-related searches to target, the objective was to make the brand’s product information more discoverable, useful, and competitive across traditional and AI-powered search experiences.
02
The Challenge
Turning search visibility into a competitive advantage.
Despite targeting a large portfolio of fire safety equipment-related keywords, the brand had opportunities to improve its search performance and presence in emerging Google search features.
| Challenge | Objective |
|---|---|
| Limited AI search presence | Increase the brand’s representation in Google AI Overviews and People Also Ask results. |
| Scope for better rankings | Improve the average keyword ranking position from 8.5. |
| Large keyword portfolio | Create a structured, scalable optimisation approach for more than 1,000 equipment-related keywords. |
| Product content improvements | Provide clear, accurate information on product applications, installation, handling and safety precautions. |
The goal was to strengthen organic search performance while positioning the brand’s content to better serve users researching fire safety equipment and related solutions.
03
Our Strategy
We implemented a focused SEO and AI search optimisation strategy designed to improve content relevance, search discoverability, and visibility across key Google search features.
Content Optimisation for Product-Related Searches
Refined product content to address common research questions, with clear explanations of product applications, usage, installation requirements and relevant safety precautions.
Structured Optimisation Across Equipment Keywords
Developed a scalable optimisation framework for a broad portfolio of equipment-related keywords, improving alignment between product information and relevant search intent.
Google AI Overview Visibility
Focused on making product information more relevant, accessible and clearly structured to improve its potential to appear in Google AI Overviews for applicable searches.
People Also Ask Optimisation
Identified opportunities to address relevant user questions through informative content, supporting the brand’s potential visibility in Google People Also Ask results.
Continuous SEO Performance Improvement
Tracked AI Overview coverage, People Also Ask presence and average keyword positions to evaluate progress and identify further optimisation opportunities.
04
The Results: Measurable Growth Across Google Search Features
Between November 2023 and June 2026, the campaign delivered significant improvements across the tracked search visibility metrics.
| Performance Metric | Starting Point | Final Result | Change |
|---|---|---|---|
| Google AI Overview Coverage | 33% | 79% | +46 percentage points |
| People Also Ask Presence | 10% | 25% | 2.5× |
| Average Keyword Ranking Position | 8.5 | 6.4 | Improved by 2.1 positions |
| Metric | Before | After |
|---|---|---|
| AI Overview Coverage | 33% | 79% |
| People Also Ask Presence | 10% | 25% |
| Average Ranking Position | 8.5 | 6.4 |
Key Achievements
05
The Impact
Stronger visibility across traditional and AI-powered search.
This campaign demonstrates how a structured approach to SEO, GEO, and LLM-oriented content optimisation can support stronger visibility across evolving Google search experiences.
By improving product content and addressing a broad range of equipment-related search queries, we helped strengthen the brand’s presence across AI Overviews, People Also Ask, and traditional organic rankings.
The outcome was a more competitive search presence across the tracked keyword portfolio and a stronger foundation for continued organic visibility.
06
Want to Strengthen Your Brand’s Search Visibility?
Make your brand easier to discover across Google and AI-powered search.
At Digital Promenade, we help businesses improve their online discoverability through strategic SEO, Generative Engine Optimization (GEO), and AI search visibility initiatives.
Whether your goal is to improve Google rankings, increase your chances of appearing in AI-generated search results, or reach more relevant audiences, our approach focuses on building a stronger and more sustainable digital presence.