CASE STUDY
Driving 155% Growth in SEO & AI Search Visibility
How Digital Promenade strengthened the search visibility of a US-based global surrogacy agency across traditional search engines and AI-powered platforms.
CASE STUDY
Campaign at a glance
01
Client Overview
A US-based global surrogacy agency connecting intended parents with surrogates wanted to strengthen its digital presence across traditional search engines and AI-powered platforms.
The objective was to improve discoverability when intended parents and prospective surrogates researched surrogacy options, explored fertility-related information, and evaluated specialist service providers.
02
The Challenge: Building Visibility in a Trust-Driven Industry
Surrogacy and fertility-related decisions involve extensive research, specialist expertise, and a high level of trust. The agency needed to strengthen its online presence and communicate its expertise more effectively across search experiences.
Key challenges included:
The objective was to improve organic discoverability while establishing a more credible and consistent presence across AI search platforms.
03
The Strategy: Combining SEO With AI Search Optimisation
Digital Promenade implemented an integrated SEO, GEO, and LLMO strategy focused on content quality, specialist expertise, brand authority, and AI discoverability.
Strengthening Expertise and Credibility
Improved how the agency communicated its specialist credentials, professional expertise, accreditations, and service capabilities.
Developing Expert-Led Educational Content
Created and refined educational resources, including expert-reviewed treatment guides, fertility-related condition explainers, and FAQs addressing relevant user concerns.
Improving Third-Party Brand Authority
Strengthened the agency's representation across relevant medical directories, healthcare publications, and review platforms.
Optimising for Relevant Search Queries
Aligned website content and supporting citations with relevant surrogacy and fertility-related queries to improve relevance across traditional and AI-powered search.
Tracking AI Search Performance
Monitored visibility across key AI platforms and relevant service categories to measure improvements and identify further optimisation opportunities.
04
The Results: 155% Growth in AI Search Visibility
Over six months, the campaign delivered measurable improvements in the agency's AI visibility across its core relevant categories.
| Performance metric | Initial position | Achieved result | Growth / Outcome |
|---|---|---|---|
| Overall AI Visibility | Baseline | — | +155% growth |
| Perplexity – Surrogacy Queries | Lower initial visibility | 33% | Stronger surrogacy-related discovery |
| Gemini – Fertility Queries | Near-zero baseline | 25% | Established AI visibility |
Key campaign achievements
05
The Impact: Stronger Discoverability in a Trust-Driven Industry
The campaign helped the agency establish a stronger presence across traditional search and AI-powered discovery platforms.
By combining expertise-focused content, educational resources, and stronger third-party brand representation, Digital Promenade improved the foundation for discovering the agency through relevant AI-generated responses.
The results demonstrate the value of combining traditional SEO with GEO and LLMO in specialist industries where expertise, credibility, and relevant information play an important role in customer research.
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Want to Improve Your Brand's Visibility Across Search and AI Platforms?
At Digital Promenade, we help businesses improve their digital discoverability through SEO, Generative Engine Optimization (GEO), and Large Language Model Optimization (LLMO).
Our approach combines content optimisation, brand authority, technical improvements, and AI visibility tracking to help businesses strengthen their online presence and connect with relevant audiences.