CASE STUDY
Achieving 45% Visibility on Perplexity for a Leading US Insurance Company
CASE STUDY
Project Results at a Glance
01
Client Overview
A leading insurance company in the United States wanted to strengthen its digital presence across emerging AI-powered search platforms. As consumers increasingly use AI tools to research insurance providers, compare coverage options, evaluate rates, and understand eligibility requirements, the brand recognised an opportunity to become more visible in these conversations.
Digital Promenade developed a Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO) strategy to improve the brand’s discoverability and representation across major AI platforms.
02
The Challenge
Building brand visibility where customers increasingly seek insurance advice.
Insurance is a competitive, information-intensive industry. Customers research multiple providers before making purchasing decisions, making visibility across AI-generated recommendations an important opportunity.
| Challenge | Objective |
|---|---|
| Limited AI discoverability | Identify opportunities to improve brand appearances in AI-generated answers. |
| Platform-specific visibility gaps | Understand how the brand appeared across Perplexity and ChatGPT. |
| High-intent customer queries | Improve relevance for insurance comparisons, rates, eligibility, documentation and renewals. |
03
Our Strategy
We implemented a data-driven GEO and LLMO strategy designed to strengthen brand representation across relevant AI-generated responses.
AI Visibility Benchmarking
Evaluated hundreds of insurance-related queries across AI platforms to establish visibility benchmarks and identify opportunities.
Intent-Driven Content Optimisation
Improved content around insurance comparisons, pricing, eligibility, documentation, renewals and approval timelines.
Third-Party Authority Building
Strengthened brand presence across relevant, credible publications and authoritative information sources.
High-Intent Query Alignment
Identified content opportunities around customer decision-making questions, qualification criteria and coverage comparisons.
Cross-Platform Performance Tracking
Monitored brand visibility across Perplexity, ChatGPT and the wider set of tested AI responses.
04
The Results: AI Visibility Performance Breakdown
The brand achieved 42% overall AI visibility, with particularly strong representation on Perplexity.
| AI Platform | Brand Visibility | Performance |
|---|---|---|
| Perplexity | 45% | Strong |
| ChatGPT | 24% | Established |
| Overall AI visibility | 42% | Achieved |
| Measurement | Results |
|---|---|
| Industry | US Insurance |
| Queries monitored | 499 |
| AI responses analysed | Nearly 1,500 |
| Perplexity visibility | 45% |
| ChatGPT visibility | 24% |
| Overall AI visibility | 42% |
05
The Impact
Moving beyond traditional search rankings to measurable AI brand discoverability.
The campaign established a measurable framework for understanding and improving how the insurance brand appeared across AI-generated responses.
06
Make Your Brand More Visible Across AI Search
Is your brand visible when customers ask AI for recommendations?
As consumers increasingly turn to ChatGPT, Perplexity and other AI platforms for research and recommendations, your brand needs to be discoverable where these conversations happen.
Digital Promenade helps businesses improve their visibility across Google Search, Google Maps and AI-powered platforms through SEO, GEO and LLMO.