CASE STUDY
How We Boosted AI Search Visibility from 10% to 36.5% for a Leading Law Firm
How Digital Promenade strengthened the AI search presence of a leading UK law firm across ChatGPT, Perplexity, and Google AI Overviews.
CASE STUDY
Campaign at a glance
01
Client Overview
A leading UK-based law firm wanted to strengthen its presence across AI-powered search platforms and improve its chances of appearing in AI-generated answers, recommendations, and comparisons relevant to its legal services.
Despite having an established presence in traditional Google search results, the firm recognised the growing importance of AI-assisted research and the opportunity to become more discoverable when prospective clients evaluated professional legal service providers.
02
The Challenge: Strong Google Rankings, Limited AI Visibility
The initial audit revealed a considerable gap between the firm's traditional search presence and its visibility across AI-generated responses.
Analysis of more than 500 prompts in the banking category showed that the firm appeared in approximately 10% of tracked AI-generated responses.
Key challenges included:
The objective was to bridge the gap between traditional SEO performance and AI search discoverability through a structured optimisation strategy.
03
The Strategy: Building Authority Across AI Search Platforms
Digital Promenade implemented a targeted GEO and LLMO strategy focused on strengthening brand authority, improving content relevance, and expanding representation across AI-generated search experiences.
AI Search Visibility Audit
Analysed more than 500 prompts to establish baseline visibility, evaluate competitor representation, and identify platform-specific optimisation opportunities.
Strengthening Brand Authority
Enhanced the firm's authority through expert-led content, relevant media placements, and trusted publications to improve its broader online representation.
Improving Website Structure and Topical Coverage
Refined service pages, comparison content, structured data, and topical coverage to communicate the firm's expertise and services more effectively.
Developing Research-Backed Content
Focused on transparent, informative content supported by credible sources and relevant comparisons, aligning the firm's expertise with actual user questions.
Platform-Level Optimisation and Tracking
Monitored performance across ChatGPT, Perplexity, and Google AI Overviews to measure improvements and identify further opportunities.
04
The Results: Significant Growth in AI Search Visibility
Over the six-month campaign, the firm achieved substantial improvements in its overall AI visibility and platform-specific presence.
| Performance metric | Initial visibility | Achieved visibility | Improvement |
|---|---|---|---|
| Overall AI Visibility | 10% | 36.5% | +265% relative growth |
| ChatGPT | — | 40% | Strong platform presence |
| Perplexity | — | 25% | Expanded AI discovery |
| Google AI Overviews | 11% | 38% | +27 percentage points |
Key campaign achievements
05
The Impact: Closing the Gap Between SEO and AI Search
The campaign helped the firm establish a stronger presence across AI-powered discovery platforms while building on its existing traditional search foundation.
By combining prompt-level analysis, authority building, structured website improvements, and research-backed content, Digital Promenade developed a more comprehensive approach to improving the firm's representation across AI-generated responses.
The results demonstrate the value of extending traditional SEO strategies to address the evolving opportunities in AI-powered search.
06
Is Your Business Visible Across AI Search Platforms?
At Digital Promenade, we help businesses improve their discoverability across Google Search and AI-powered platforms through SEO, Generative Engine Optimization (GEO), and Large Language Model Optimization (LLMO).
Our approach focuses on identifying visibility gaps, strengthening brand authority, improving content relevance, and measuring performance across evolving search experiences.